ICYMI: What We Really Know About Millennial Media Consumption

In the Westwood One blog, Pierre Bouvard and Robert Peterson conclude Millennials aren’t much different than the general population.

Sure, they spend more time on their phones checking Facebook, Instagram, and Snapchat, but they still like their traditional media.

In fact, Millennials are the generation that listen to AM/FM radio the most. According to Nielsen, nine out of 10 Millennials tune in to radio every week. Radio is and continues to be the centerpiece of audio in America and is essential to any marketing plan to reach Millennials.

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