Hilo Radio: NativeFM Launches CHR Island Simulcast

After years of broadcasting popular mainstream and local reggae island music, Pacific Media Group’s Native FM KPVS 95.9 FM Hilo and KLUA 93.9 FM Kailua-Kona is changing its format to CHR.

The format for the new Native FM – “The BEAT of the Islands” – includes today?s top hits from Hip-Hop, R&B, and mainstream Pop with Bruno Mars, Drake, Taylor Swift, The Weeknd, and Arianna Grande. It also includes a variety of top hits in Reggae and Island Reggae Music from JBoog, Common Kings, The Green, and Sammy J.

“The excitement of this new change in format will allow mainstream Hip-Hop to be heard with an island feel,” said Program Director Jaz Yglesias, veteran on-air personality of over twenty years.

KPVS 95.9 FM (39 Kw) Red=Local Coverage Area

The new sound will still be held together by its veteran on-air talents, the Big-O Show With Eddie-O from 6 a.m. – 10 a.m., Ms. Holly K in the mid-days from 10 a.m. – 3 p.m., Jaz “Uncle Jazzy” Yglesias in the afternoons from 3 p.m. – 7 p.m., and Harley Trip from 7 p.m. – 12 a.m. weeknights, as well as weekend DJs Maelan Abran and Shaka Kev.

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Pacific Media Group owns and operates 14 radio stations in Hawai’i. On the Big Island, station offerings also includes KAPA Hawaiian 100.3 FM Hilo/Ka’u, KAGB 99.1 FM Waimea/Kona, KKBG 97.9 FM Hilo, KLEO 106.1 FM Kahalu’u-Kona, and ESPN Radio KHLO 850 AM, KKON 790 AM Kealakekua. Additionally, the company operates BigIslandNow.com, a news and community information website.

KLUA 93.9 FM (3.7 Kw) Red-Local Coverage Area

On Maui, PMG includes KPOA 93.5 FM, KJMD DaJam 98.3 FM, KMVI ESPN 900 AM, KLHI Native 92.5 FM, KJKS 99.9 KissFM, and Bloomberg Radio KNUI 550 AM. Additionally, MauiNow.com serves the Maui community with news and information, and digital offerings include Aloha Stoked and the Maui Activity and Maui Dining apps.