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Tuesday, April 26, 2016

Canadian Radio: Revenues Remain Stable

The Canadian Radio-television and Telecommunications Commission (CRTC) Monday released statistical and financial information for commercial radio stations in Canada, as well as those operated by the Canadian Broadcasting Corporation (CBC).

A total of 704 commercial radio stations offered a variety of programming to Canadians during the broadcast year ending August 31, 2015. These stations employed over 9,500 people (down 3.4% from 2014), and supported established and emerging Canadian artists through, notably, financial contributions to funds dedicated to Canadian content development, as well as to a large variety of local initiatives, charities and events.

Total revenues for commercial radio stations were $1.6 billion in 2015, down 0.7% (-$11.6 million) compared to 2014. The bulk of commercial radio revenues came from local and national advertising, which amounted to $1.58 billion in 2015. Advertising revenues for the radio sector have remained relatively stable since 2011.

In the past year, commercial stations have decreased their expenditures by $14.2 million for a total of $1.3 billion. As a result, profits before interest and taxes (PBIT) increased from $298.2 million to $303.4 million, resulting in a slight increase in the PBIT margin, which went from 18.5% to 18.9%.

The 23 third-language radio stations operating across the country generated $46.7 million in revenues in 2015, up 1.5% from 2014. Ethnic radio services’ total revenues have recorded an average 1.3% growth per year since 2011, while French- and English-language services have reported declines of 0.1% and 0.3% a year, on average, over that period.

The 2015 broadcast year marked the second year during which the CBC could sell advertising on its Ici Musique and CBC Radio 2 services. Advertising revenues totaled $1.4 million, up 27.2% from 2014. Nonetheless, total revenues for CBC’s stations decreased by 3.9% to $276.5 million in 2015 as parliamentary appropriations allocated to the public broadcaster’s radio services declined by 3.4% from the previous year.

Each year, the CRTC compiles financial data on the Canadian broadcasting industry, including these radio financial summaries. In an effort to increase Canadian’s access to relevant information, this year’s publication includes statistical and financial information of 14 additional radio markets, three of which are in the Atlantic provinces, four in Ontario, six in the Prairies and one in British Columbia. This brings to 29 the total number of radio markets for which the Commission releases financial data.

The CRTC will be releasing the 2015 financial results for local television stations, specialty, pay, pay-per-view and video-on-demand television services, and television service providers in the coming months.

Quick facts AM/FM Radio:
  • Revenues from the sale of local advertising decreased by 2.2% from $1.09 billion in 2014 to $1.07 billion in 2015, while national advertising sales increased by 2.3% from $497.4 million to $508.8 million.
  • Total expenses in the commercial radio sector were $1.3 billion in 2015, reporting a 1.1% decrease relative to 2014.
  • Despite the year-over-year decrease, total expenses remained almost unchanged from 2011. Programming expenditures increased by $30.5 million over the past 5 years, offsetting most of the declines in non-programming expenses.
  • The average PBIT margin has remained in the 18-20% range for the last five years.
FM Radio
  • The addition of 13 new FM radio stations in 2015 brought the number of stations operating on the FM band to 580.
  • FM stations generated revenues of $1.317 billion in 2015, down $6.7 million from the previous year.
  • Revenues for English-language FM radio stations decreased slightly by 0.3% from $1.043 billion in 2014 to $1.040 billion in 2015.
  • Revenues for French-language FM stations decreased by 1.8%, from $259.2 million in 2014 to $254.7 million in 2015.
  • Revenues for ethnic FM stations increased by 2.1% for a total of $21.8 million.
AM Radio
  • There were 124 AM stations in Canada in 2015. Total revenues for AM radio stations decreased by 1.7%, from $291 million in 2014 to $286 million in 2015.

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