Alpha Media, Mr. Master Inks Software Deal

Mr. Master and Alpha Media have reached an agreement to utilize Mr. Master’s AIM software for the Alpha Media network which is comprised of 249 stations in 52 markets. AIM or Automation Import Manager allows stations to automatically process their audio, place it into automation systems
and post the exact time of airing back to the content provider allowing for a complete autonomous end to end solution.

“In less than two years, we have exceeded expectations as we approach 900 AIM users”, said Stu Jacobs, Mr. Master’s President. “We have a great team and a great product that radio has embraced as the perfect solution for the needs of traffic, production and programming. Alpha Media has always been forward thinking and saw the benefits of AIM early in our development. The confidence they have in AIM to be part of their day to day workflow has produced a successful partnership between us.”

With AIM, Mr. Master includes an enhanced station-specific delivery of all content via MediaShooterPro2. Other key features of AIM include built in FTP downloader, posting of second accurate affidavits, custom reports for billing, intracompany hubbing between markets, and the ability to process Make-Goods.

“Mr Master’s AIM software has improved our barter and network work flow tremendously. It saves us time. It saves us money,” said Paul Blanding, Corporate Director of Traffic Operations Alpha Media, LLC. “AIM leads the way in handling the heavy load for traffic and production.”