Report: Streaming Beats Broadcast Radio 18-24

The combination of sample size and tracking in our Share of Ear surveys allows us to see the changes in audio consumption as they happen.

Edison Research CEO Larry Rosin posts in his blog that for the first time, among 18-24 year olds Streaming Audio (that is, audio from Internet pureplays from Pandora, Spotify, and their ilk) has surpassed Broadcast Radio.

As the graph shows, Streaming has now inched ahead, 29%-28% among this young age group.

Rosin states this advantage comes despite the fact that for audio consumption in the car, streaming is as yet quite small.  Despite this disadvantage, streaming wins at-home and at-work in sufficient amounts to surpass radio overall.