GenMedia Launches New Digital Platform

Gen Media Partners (GMP) has launched RetargetingPlus.com, the hottest new form of online advertising that garners measurably high ROI.

Retargeting hit the digital advertising marketing place a few years ago and is attracting large national advertisers and independent local businesses by serving targeted ads to customers who already have visited a website.

Kevin Garrity

“This is opening doors directly to advertisers and new agencies, allowing us to introduce radio into their marketing budgets,” states Kevin Garrity, Chief Executive Officer of Gen Media Partners. “It’s an opportunity for us to talk not only to traditional broadcast agencies but also to digital agencies, and to tap into digital budgets.

“In addition, RetargetingPlus.com gives our radio partners a digital solution they can use for local sales or station marketing,” Garrity asserts. “We want to connect with our radio station partners on as many different levels as possible, and to bring them tools and platforms they can use locally to generate business and build audience.”

Scott Brody

Designed by the digital experts at Gen Media Partners, RetargetingPlus.com offers strategic marketing support that most self-service retargeting ad sites do not provide.

“There are several different types of retargeting, and we explain the differences and guide advertisers and stations to the strategy that best meets their campaign’s goals and budget,” says Scott Brody, Vice President of Gen Media Partners. “With RetargetingPlus.com, radio can offer clients a digital component that reaches station website visitors -- as a straight digital buy or as an extension to a radio schedule.”

RetargetingPlus.com can hyper-target ads to specific listeners by geographic area, demographics, income, interests, and more. It is an effective digital marketing tool for building audience and TSL by inviting listeners back for specific events, programs, even songs.