Southern Bell Media today greatly
expands the footprint of it's Big Foot Country brand by flipping
Top40 WFYY 106.5.
Coinciding with the move, Southern Belle Sunday dropped ESPN sports on its WVSL 92.3 FM in favor of Classic
Hits branding as Hanna 92.3 FM Let Your Music Flow. Hanna is an
apparent nod to the Susquehanna River which flows through the region.
Most of airstaff from Top40 WFYY will move down the hall to man Hanna 92.3, including longtime morning host Tom Morgan.
Most of airstaff from Top40 WFYY will move down the hall to man Hanna 92.3, including longtime morning host Tom Morgan.
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| WFYY 106.5 FM (10.5 Kw) |
Southern Belle, a division of Seven
Mountains Radio, closed on the Max Media stations late last year.
The deal was reported be worth $3.8M. Max Media had purchased the
stations in 2003 for $7.5M.
The WFYY version of Big Foot Country
will also air on it other stations in the region: WWBE 98.3 FM in
Mifflinburg, WYGL 100.5 FM in Elizabeth, PA. The simulcast means
Big Foot country can be heard from Wilkes-Barre south to the
Harrisburg PA area.
It's expected that Southern Belle will
file for new call letters for 106.5 FM. The change today ends 50+
years of contemporary music (AC, Hot AC and/or Top40 during various
years) airing on 106.5 FM which licenses to Bloomsburg, PA through
four different owners.
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| WVSL 92.3 Fm (930 Watts) |
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