Orlando Radio: CMG Flips 107.3 T-FM To Spanish CHR

Cox Media Group (CMG) Orlando has launched a new Hispanic format in the Orlando market located at W297BB (via WCFB 94.5 FM HD2).

107.3 Solo Éxitos launched Monday at noon targeting Hispanic adults 25-54.

107.3 Solo Éxitos is a Spanish Contemporary format playing a good mix of songs from the 90s, 2000s, and today for the growing Hispanic audience in Orlando. The 107.3 frequency was previous occupied by X107.3 Orlando’s Alternative station. The entry into the Hispanic format is the first for Cox Media Group and will be the 7th radio station for the Orlando cluster including WDBO-FM, WDBO-AM, WWKA, WMMO, WCFB and WPYO.

W297BB 107.3 FM (250 watts)

CMG’s Programming Strategic Team, led by VP of Programming Steve Smith and CMG Orlando Operations Manager Stevie DeMann, started following the Hispanic listening habits and became the creative minds behind this new product. They recognized a growing area within Central Florida and Cox Media Group as a whole.

“It’s time for CMG to enter the Hispanic arena!” said DeMann, Operations Director for WPYO/WWKA/107.3 Solo Éxitos. “107.3 Solo Éxitos will be reaching an audience of Hispanic music fans that no Orlando radio station was serving until now. It will super-serve the Hispanic music fan by focusing on acts like Marc Anthony, Juan Luis Guerra, Romeo Santos, Enrique Iglesias, and Prince Royce. 107.3 Solo Éxitos is ready to turn up the heat on Orlando radio and mobile devices with the new 107.3 Solo Éxitos App.

CMG Regional VP Susan Larkin said, “The Orlando community is ready and it’s the perfect time to hear 107.3 Solo Éxitos. We are thrilled be able to introduce a new format to the Orlando Hispanic community. It also opens the door for all of Cox Media Group to enter the Hispanic radio format.”