NE Radio: KRVN Remains Ag-Focused

“Ladies and gentlemen, it’s a wonderful morning in Nebraska.”

With those words, Max Brown welcomed listeners to KRVN 880 AM on Feb. 1, 1951. On Monday, 65 years later, the current staff at KRVN in Lexington, NE celebrated the anniversary by reminiscing on the air and hosting an open house.

According to omaha.com, KRVN is the flagship station of the Nebraska Rural Radio Association, which has grown to include nine stations in communities across Nebraska. The NRRA is unique among radio groups in that it is owned by a cooperative of farmers and ranchers and overseen by a nine-person board of directors made up of association members.

Craig Larson has been the general manager of the Rural Radio Network since 2012 and has been with the company since 1995.

“Our board of directors has a fiduciary responsibility of course, and revenue is important, but it’s not the driving factor,” Larson said. “If our board of directors thinks that sending our farm director to a meeting in Washington, D.C., is the best way to fulfill our mission of serving agriculture in Nebraska, then we will make that happen.”

“We don’t bring in voice-tracked cuts from 300 miles away,” Larson said. “We have full service stations throughout the network, with news directors, sports directors and farm directors.”

KRVN 880 AM (50 Kw, DA-N) Red=Local Coverage

KRVN’s coverage area includes all of Nebraska and parts of Kansas, South Dakota, Wyoming and Colorado.