Radio Fuels Success For Financial Advisors

Sacramento financial planning company Hanson McClain Advisors is embarking on a national expansion, with a radio talk show serving as the key engine of growth.

Partners Scott Hanson and Pat McClain started the expansion last May when they inked a syndication deal to take their long-running, local “Money Matters” show to KGO 810 AM in San Francisco.

Scott Hanson, Pat McClain

The Sacramento Bee reports that led to plenty of new business in the Bay Area, the hiring of one financial adviser there and plans to hire two more.

This month, the call-in show – which runs live Saturday mornings on Sacramento’s KFBK 1530 AM – began airing on KEIB Los Angeles, KOGO San Diego and KOA Denver.

As many as three advisers are now being added in each of those markets to meet with listeners who may want to hire the firm for their financial needs. (The company requires investment assets of $100,000 for new clients.)

Next up, the partners are looking to go into Portland, Seattle and Dallas, then into Arizona and points farther east as opportunities arise. The five-year goal: Double, to $4 billion, the amount of money Hanson McClain manages for clients.

McClain said the partners use a soft sell on the show, which features answers to questions from listeners who call in.

The only direct pitch is for listeners to check out the firm’s website, moneymatters.com, which has been retooled into an “academy” with webinars, ebooks, financial tools and video and audio clips.