Miami Radio: Entercom Launches Rebranded WMXJ

Entercom  station WMXJ 102.7 FM has rebranded as 102.7 The Beach.  The relaunch started as 2016 started Friday morning under the director PD Pattie Moreno, who joined the station in November.

The formerly traditional Classic Hits station has shifted its music emphasis to the '80s and is jockless at present.

Entercom parted ways with three full-time and six part-time Magic 102.7 FM DJs in early December and announced a new direction was coming.

Among those let go: Music director Mindy Lang, a 30-year veteran of the station who hosted the 5 a.m.-10 a.m. morning drive time slot; her co-host Vance Phillips; and Joe Johnson, a long-time Magic 102.7 on-air personality and producer who also created and hosted the weekly Beatle Brunch hour, which he launched in 1992 from his home studio in Plantation and has been syndicated nationally by the Westwood One Radio Network since 2000.

Sample Hour of 102.7 The Beach playlist

Magic 102.7 was acquired in July 2015 by Entercom Communications Corp. from previous owner Lincoln Financial Media for $105 million as part of a package of 15 stations around the U.S.

WMXJ 102.7 FM (100 Kw) Red=Local Coverage