BIA/Kelsey Issues Analysts' Top 10 Predictions

BIA/Kelsey has released a free “Top 10” preview of its 2016 analyst predictions. The Top 10 highlights selected nuggets on the impact on local media and advertising by millennials, mobile payments, Facebook, Google, data-driven ad sales, yellow pages, ad attribution, programmatic advertising, the on-demand economy and online video.

"Making predictions is a core part of what we do as analysts," said Michael Boland, chief analyst and VP, content, BIA/Kelsey.

"This report is spells out our ongoing forecasting and analysis, which will carry into 2016 with our day-to-day coverage of the local media and advertising industry."



Top 10 Highlights from BIA/Kelsey’s 2016 Predictions:

• Millennials will drive the next wave of marketing innovation – Abid Chaudhry
• Facebook emerges as a giant in local marketing and offline attribution – Michael Boland
• Data-driven local ad sales is the new normal – Charles Laughlin
• Data will unlock attribution, local’s holy grail – Rick Ducey
• Unicorns join the endangered specials list – Mitch Ratcliffe
• Mobile payments and beacons face a moment of truth – Michael Boland
• Google launches assault on mobile apps – Abid Chaudhry
• The Yellow Pages industry will see more consolidation – Charles Laughlin
• The march of programmatic continues – Rick Ducey
• SMBs get animated – Mitch Ratcliffe