BIA Kelsey Explores What Makes Millennials Tick

The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick?

Their unique attitudes compel fresh thinking for building local apps and business models. This is certainly apparent in the on-demand economy (on both consumer and provider ends), among other things.

We got the chance to examine millennials and their proclivities during the recent BIA/Kelsey Next. USC Annenberg professor Dr. Karen North unpacked all you’d ever want to know about the generation.