Richmond Radio: The Lite Goes Off, WTVR Rebrands As Mix 98.1

Richmonders will soon hear some familiar voices on local radio. Lite98 is going away and WTVR FM will relaunch as MIX 98.1.

When the new radio station debuts on  Monday, December 28, it will feature radio personalities who once worked at both Q94 and B103.

• Jeff Wicker will host a new morning show from 5:30-9 a.m. He once hosted mornings on Q94.
• Jackie Cunningham who previously hosted “Jackie and Bender” on 106.1 KISS FM in Seattle, will host weekdays from 9 a.m – noon. Jackie hosted mornings on the former B103 until 2000.
• Kat Simons, will return to the station and host from 12 – 3 p.m.
• Billy Surf, who once worked at Q94, will host an evening radio program

“I am thrilled to launch MIX 98.1 and am so fortunate to have assembled a team of talent that has so much Richmond history and popularity,” said A.J., Senior Vice President of Programming, iHeartMedia Richmond.

“This new on-air team will instantly deliver over 35 combined years on the radio in Richmond. That’s huge!”

WTVR 98.1 FM (50 Kw) Red=Local Coverage

MIX 98.1 will play a mix of music from artists like Taylor Swift, Maroon 5, Adele, Bruno Mars and Pink.