The constant media attention has been the main ingredient in Trump’s lasting popularity. It has contributed to keeping him well ahead of his rivals in national presidential polls and surveys of states with early primary contests such as New Hampshire and South Carolina.
Even negative coverage can be a boon to Trump, helping to firm up his base of supporters and communicate his wildly popular brand of straight-talking, anti-establishment conservatism that he punctuates with unapologetically outrageous statements.
Trump’s proposal to bar Muslims from the U.S. came at a point when his media coverage had faded.
Prior to those comments, the number of times he was being mentioned on television compared to other candidates was at its lowest point in months, according to data compiled by The GDelt Project, which monitors news coverage.
Many Republicans viewed Trump’s proposal as a calculated effort to recapture the spotlight and stake out the far-right position on an issue that animates the base.
They believe the media has fallen into his trap.
Trump’s media dominance is hurting the other candidates who have to spend valuable campaign dollars on ads that have, for the most part, produced only small returns on investment.
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