Indy Radio: Radio One Goes Boom In Naptown

Radio One/Indianapolis has announced the expansion of its classic hip-hop franchise launching “Boom 102.9” on Greenfield-licensed translator W275BD, fed by WNOW 100.9 FM HD2.

The flip sets up a classic hip-hop battle in the market, where Cumulus Media operates “93.9 The Beat” WRWM, which posted a 3.3 share of persons aged 6+ in Nielsen's November survey.

NWA’s “Straight Outa Compton” introduced what is Radio One’s sixth throwback station since October 2014, joining “Boom” outlets in Houston, Philadelphia, Dallas, Atlanta and Columbus. Indy marks the company’s second new “Boom” launch in the past month.

W275BD 102.9 FM (250 watts) Red=Local

According to InsideRadio, Radio One says it will clear Reach Media’s soon-to-launch “Ed Lover Show” in morning drive, hosted by the former “Yo! MTV Raps” host and cohosted by MC and radio personality Monie Love.

The show will be syndicated nationally beginning Jan. 11 with Radio One’s “Boom 107.9” WPHI-FM Philadelphia as the first announced affiliate. Radio One owns a majority stake in Reach Media.

“Boom 102.9” becomes the company’s fifth radio brand in the Hoosier capital, joining rhythmic CHR “Hot 96.3” WHHH, CHR “Radio Now 100.9” WNOW-FM, gospel “The Light” WTLC (1310) and urban AC WTLC-FM (106.7).

“Yes, we’re growing in size, but more importantly in depth of music variety and our ability to meet the diverse listening needs of our audience,” Radio One-Indianapolis VP/GM Chuck Williams said in a release. “From CHR to throwback hip-hop we have Indy covered.”