St. Louis Radio: The Arch Rebrands Morning Show

Hubbard St. Louis Radio Group’s WARH 106.5 FM The Arch has announced updated brand messaging and a new name for their Morning Show.

The name of the new morning show is “Spencer’s Neighborhood” – aptly named with the recent addition of Morning Show co-host Spencer Graves to the DJ team of Ricki and Brando.

According to The Arch’s new Program Director Charlie Quinn, “The concept of ‘Spencer's Neighborhood’ is brand new to 'The Lou', and we want our listeners to take us with them to the 'must experience' places around the St. Louis metro area.”

The change in the name of the Morning Show at 106.5 The Arch coincides with Charlie Quinn’s arrival to the St. Louis marketplace.

Quinn notes, “The ‘Spencer’s Neighborhood’ moniker compliments our updated music slogan - ‘You never know what we're going to play next’ – when you’re in ‘Spencer’s Neighborhood’, you never know what they're going to SAY next!"

Morning Show co-host Spencer Graves commented on the new show vibe, noting, “We intend for ‘Spencer’s Neighborhood’ to be funny, irreverent and focused on the neighborhoods you'd be most likely to see us at – wearing our Hawaiian shirts and flip flops with our red Solo cups in hand, sporting the Jimmy Buffett lifestyle.”

Graves continues, “Life's a party in ‘Spencer's Neighborhood’, and we want our listeners to join the fun every day!”