Matt Downing Joins TriPlay, eMusic As CMO

Matt Downing

TriPlay, the next-generation personal cloud company that recently acquired eMusic, has announced the appoinent of Matt Downing as its Chief Marketing Officer.

Downing joins TriPlay in this important role to continue the growth of TriPlay’s existing suite of popular consumer cloud services as well as to develop new opportunities associated with the recent acquisition of eMusic. Downing’s deep experience in subscriber marketing, entertainment and consumer technology adoption will benefit TriPlay’s subscriber acquisition, engagement and retention efforts. Prior to his position as TriPlay Chief Marketing Officer, Downing led consumer marketing efforts for a number of industry-leading companies, including SiriusXM, DIRECTV, Grey Advertising and Young & Rubicam.

Downing most recently served as Vice President of Marketing and Sales, Streaming Services, at SiriusXM, where he utilized strategic partnerships and a combination of traditional, digital, mobile and social media.

“We are thrilled to have Matt join our team,” said Tamir Koch, Founder and CEO of TriPlay. “It’s an exciting time for TriPlay, eMusic and users of all our services – one that requires someone with Matt’s vast experience and expertise to ensure TriPlay is able to reach our objectives and build a strong relationship with our customers. We have big plans and Matt is the right person to bring them to fruition.”

Started in 1998, eMusic was among the first sites to sell music downloads. It long had a reputation as a haven for independent music — in part because in its early days the major record companies would not license their catalogs to it. But in later years, as it was challenged by iTunes, Amazon and, later, streaming outlets like Spotify, eMusic changed its model a number of times and cut back on its editorial coverage.

TriPlay plans to integrate eMusic into MyMusicCloud so that customers can buy new songs from its catalog of some 25 million tracks, and then add the songs to their online collections. MyMusicCloud lets users upload an unlimited number of songs and listen to 250 of them free across all their Internet-enabled devices, from phones and computers to televisions and cars. For a subscription fee of $40 a year, customers can listen to all their songs.