Bouvard: AM/FM Is King Of the Road

Cumulus Media/Westwood One Thursday released a new report on “The State of American In-Car Audio,” featuring new data on how Americans listen to audio in the car from Edison Research’s just released Q3 2015 “Share of Ear” study.

Pierrie Bouvard

Pierre Bouvard, Chief Marketing Officer of Westwood One and Cumulus, delivered some of the findings at “DASH 3.0 Radio & The Connected Car: A Survival Guide For Radio Broadcasters” in Detroit.

Click Here to  more about the findings and see the full report on the Westwood One blog.

“Audio and radio are part of our life from the moment we get up, and accompany Americans throughout the day,” said Bouvard. “Americans listen to 74 minutes of audio daily in the car — 72% of this time goes to AM/FM radio. That’s 53 minutes a day of AM/FM in-car listening. AM/FM radio is truly America’s number one mobile mass reach medium.”

Here are some of the key findings:

• In-car audio is huge. Nearly one-third of all audio is consumed in the car. Americans spend an average of 1 hour and 14 minutes with in-car audio daily. 
• The “big three” audio platforms persist. Despite emerging audio sources, 97% of in-car listening comes from three established platforms (AM/FM radio, SiriusXM, and personal music collection).  
• AM/FM is the king of the road. With a 72% share of in-car audio time spent, AM/FM represents 53 minutes of daily in-car listening. AM/FM reaches three-quarters of all Americans in the car daily. Mass reach an​d massive time spent.