Time Spent To Slow For Mobile Devices

Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a considerable slowdown in the growth rate of time spent on mobile devices, and eMarketer expects that slowdown to continue. In 2016, growth of time spent on mobile will fall into the single digits, with US adults spending an average of 3 hours and 8 minutes per day on mobile devices, excluding voice activities.

“As the data shows, a large majority of American adults are already using mobile devices,” said eMarketer forecasting director Monica Peart. “This means there will be fewer new smartphone and tablet users added each year.