Radio Show: Jacobs Sez Radio Has A Car Dealer Conundrum

Fred Jacobs of Jacobs Media hosted a session titled "Dashboard Disruption" Thursday at the NAB/RAB Radio Show.  Also there was fellow consultant Alan Burns and KSWD programming guru (and former Jacobs new car dealershipMedia consultant) Dave Beasing.

Fred Jacobs

The focus of the session was “How can local radio stay strong in the car?”

And, according to Jacobs that IS the dilemma.  "As we’ve learned from our first two DASH Conferences, the car dealership may be more important than those corner office suites in Dearborn, Auburn Hills, and downtown Detroit."

Jacobs stated, "To a great degree, dealerships in every city or town of size in North America are where media buying decisions are being made, and where consumers are hopefully learning how to tune in their favorite AM/FM radio stations on their often complicated new vehicle dashboards."

His presentation included several video interviews conducted among dealership presidents and owners, car salespeople, and trainers, as well as the head of a state dealership group.

Want to hear more about the future of #radio and the car? Listen to @fnjacobs & @PaulJacobsMedia: http://t.co/3KS2sZlBpI #RadioShow2015

— Jacobs Media (@jacobsmedia) October 1, 2015