Greenville SC Radio: Entercom Launches The Block On 96.3 FM

Entercom/Greenville has launched New W242BX 96.3 The Block.  The Block will also air on WFBC 93.7 FM-HD2 and will air the best hip hop and R & B with superstar Steve Harvey in the morning. 96.3.

 The Block launched with 10,000 songs in a row commercial free. The Steve Harvey show begins Monday, November 2nd.

“We have high expectations for 96.3 The Block.  Until now, there have been limited choices for radio serving African Americans in the Upstate. The ratings decline of stations serving this market makes it a great time to launch 96.3 The Block. With superstar Steve Harvey in the morning, fewer commercials, and better music, we expect 96.3 The Block to be a big hit, “said Entercom Greenville Market Manager, Steve Sinicropi. “96.3 The Block will be very active with community partners, will bring better programming, and a new choice to the Upstate. Adding 96.3 The Block to our portfolio gives us seven radio stations and the ability to reach virtually any audience in the Upstate.”

W242BX 96.3 FM (250 watts) Red=Local Coverage Area

Steve Harvey is more than a radio personality—he’s a proven brand with unique appeal.  From his best-selling books to his movies and his highly-rated TV show, Harvey’s family-friendly humor and deep connection with his audience has made him the gold standard in morning drive urban radio. Steve Harvey has proven to be a magnet for listeners. His TV Show, The Steve Harvey Show, is the top-rated show weekdays on WYFF 4 at 3PM.

“I couldn’t be more excited to launch in Greenville, and I truly feel blessed to be a part of the New 96.3 The Block and the Entercom Greenville family” said Steve Harvey.