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Thursday, October 1, 2015

Boston Radio: The Sports Hub Is Tops With Men

CBS Radio’s WBZ 98.5 FM The Sports Hub was the runaway winner in the summer Nielsen Audio Ratings period, finishing first overall in the Boston market with an 11.3 share in the Men 25-54 demographic.

That easily outdistanced the runner-up, Classic Hits WROR 105.7 FM, which earned a 6.9 in the three-month summer period from June 18-Sept. 9.

WEEI 93.7 FM, the market’s other highly rated sports station, tied for fourth with fellow Entercom station WAAF 107.3 FM with a 6.2 share. CBS Radio's WZLX 100.7 FM, a CBS Radio was third (6.3).

The Sports Hub has been the highest-rated station in Boston for 11 of the last 12 three-month ratings periods.

Boston 6+ AQH Total Week, Total Persons Share

25-54: WBZ-FM, WROR...WXKS...WZLX..WMJX

18-34: WKLB...WXKX...WBQT...WJMN tied WBZ-FM

18-49: WBZ-FM...WXKX...WKLB...WMJX...WBQT

Cume: WMJX-FM 1,450,900...WXKS-FM 1,200,500...WROR-FM 1,123,600...WKLB-FM 886,100 ...WBMX-FM 826,500

Click Here for Topline numbers for 23 other Nielsen PPMs Markets.

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