Geoff Steadman, founder and VP of 25-Seven Systems, plans to show how Voltair-equipped stations can correlate PPM watermarking quality with other metrics to glean new insights into their station operations and potentially inform large-scale programming decisions. Steadman is likely to talk up new data analysis tools that have been added to the latest iteration of the audio processor which allow stations to download spreadsheets containing historical encoding confidence data at intervals as small as 4.5 seconds.
After Steadman leaves the stage, Nielsen will provide an update on its critical band encoding technology (CBET), which it has been testing in the Baltimore and Washington, DC markets. Broadcasters are hoping the session will offer a peek at the results. Nielsen is dispatching its top stakeholders in the encoding controversy, Matt O’Grady, managing director, local media, USA; and chief engineer Arun Ramaswamy. They have the chance, in a public setting, to disclose specifics about Nielsen’s encoding improvement plans and all the thorny issues they raise, such as how they may impact clients currently using Voltair.
Meanwhile, it's been reported that Nielsen Audio's Station Relations department is asking subscribing stations to disclose changes in their audio paths.
Nielsen this week has sent the questions asking for "an up-to-date audio flow diagram," and a series of yes/no questions about whether changes have been made in the last two years, any un-encoded paths that the stations would like to have encoded, details on any "yes" answers to those questions, and whether the stations' PPM monitors show a green light.
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