Palm Springs Radio: Alpha Unleashes More Bull

Alpha Media/Palm Springs has announced the launch of a brand new country station, KDES 98.5 FM The BULL! The Bull is branded as a contemporary country station playing new Country music. The station previously aired Classic Hits.

Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “If Stagecoach had a radio station it would be 98.5 The Bull, it’s a perfect fit.”

KDES 98.5 FM (43 Kw) Red=Local Coverage Area

“We’re so excited about adding a new and fresh Country format to Alpha’s already fantastic platform of Coachella Valley radio stations.” remarked Alpha Media Market Manager, Tricia Bastida.

“This is how we roll” by Florida Georgia Line featuring Luke Bryan was the first song played on the station.