Plus Pages

Monday, September 14, 2015

Fallon Ratings Soar With Guest Donald Trump

Jimmy as The Donald
Jimmy Fallon got a Donald Trump bump as the GOP presidential hopeful’s appearance took “The Tonight Show” to its highest ratings for a Friday broadcast in 18 months.

According to Variety, NBC’s “Tonight Show” brought in a 3.6 household rating/9 share in Nielsen’s 56 overnight metered markets, which cover about 70% of U.S. TV households. In adults 18-49, Fallon averaged a 1.3/7. That was Fallon’s highest mark for a Friday broadcast since Feb. 28, 2014, shortly after his debut at the “Tonight Show” desk.

The week-one duel between Fallon and CBS’ new “Late Show” host Stephen Colbert ended with “Late Show” drawing a 2.8 rating/7 share. That was its lowest household mark since it opened to a whopping 6.6 million viewers on Tuesday.

But it was notable that the “Late Show” held steady Friday in its 18-49 average (0.8) of the past three nights despite the lure of Trump across the dial. And Friday’s episode was up 47% from CBS’ showing the same night last year.


Colbert’s guests on Friday included Amy Schumer and Stephen King. Trump is set to visit “The Late Show” on Sept. 22.

No comments:

Post a Comment