Sharon Kitroser Joins Gen Media Connect

Sharon Kitroser

Gen Media Partners has hired radio sales and advertising strategist Sharon Kitroser as Vice President, Integrated Sales, Gen Media Connect, originally Gen Media Complete.

In making the announcement, Kevin Garrity, Chief Executive Officer, Gen Media Partners, commented that the division was renamed to better reflect its objective of connecting advertisers with target consumers across the multiple platforms under the Gen Media Partners’ umbrella.

Kitroser will lead the Gen Media Connect initiative by creating advertising solutions that utilize the benefits of Gen Media Partners’ suite of media resources, including radio, out-of-home, events, digital, social, and more.  The Gen Media Connect cross-selling strategy is designed to introduce new advertisers to radio and other platforms, and Kitroser will use her expertise to tap revenue from non-traditional sources.

“Today’s advertisers need to reach and connect with consumers at multiple touchpoints throughout their day,” observed Kitroser.  “With the wide swath of options in the Gen Media Partners’ suite of platforms, we have an opportunity to produce integrated campaigns that meet those needs and deliver results for advertisers and client partners.”

Kitroser’s background includes over 25 years of local and national radio and advertising agency experience.  She has been Director of Sales for ABC/Disney (Interep), CBS, and Clear Channel, as well as Director of Strategic Alliances for the analytically driven agency, Daniels and Roberts.  Most recently, she was Regional Director, Corporate Partnerships, The American Red Cross.