Tracking data shows that over the course of the last 13 years 'Radio' has been supplanted by 'Internet' as the source Americans turn to first to learn about new music, according to researcher Larry Rosin, writing in his blog "The Infinite Dial".
According to Rosi, in 2002 Radio enjoyed a 7-to-1 advantage over Internet, by this year's most recent study the Internet had blown past Radio by a sizable margin. The numbers among 13-34 year olds are, no surprise, much more dramatic.
However, what has not changed is artists and labels want nothing more than to get their songs onto the radio. Even as its place for 'discovery' drops, the importance of getting songs on the radio seems as significant as ever -- or possibly even more so.
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