NOLA Radio: WMTI Launches Alternative Format

Cumulus Media has announced that it has turned-on New Orleans’ newest radio station WMTI 106.1 FM, today.

Branding as The all-new 106.1 the underground alternative, the station will  feature 106 minutes of New Rock for New Orleans every day, and signs with wall-to-wall music beginning at 3:00 p.m. Eastern. The station has also launched its new website, www.1061theunderground.com.

Troy Hanson, Corporate Programming/Rock Formats for Cumulus said: “We are incredibly excited to debut New Orleans’ 106.1 the underground alternative. With key artists like Walk The Moon, Foo Fighters, The Black Keys, Fall Out Boy, Imagine Dragons, Muse, Mumford & Sons and a personal favorite “and more” we plan to give the French Quarter, the Delta and beyond a unique alternative experience 24/7. Look for a ton of music to be delivered as we push out 106 Minutes of New Rock for New Orleans all day, every day. Much thanks go out to Jim Kurdziel, Dan Stone and Ray Mariner as we bring 106.1 the underground alternative to NOLA.”

WMTI 106.1 FM (28 Kw) Red=Local Coverage Area

Jeff Brown, Senior Vice President for Cumulus said: “Underground 106.1 fills a significant format gap in New Orleans. If there is any city that deserves a great Alt brand, it is New Orleans. Fans of Alternative Rock are fiercely loyal, incredibly engaged, and in the age of acquisition. Like our audience, 106.1 the underground will be on the move and all about New Orleans.”