NASH Next Contest Generating Website Stats

Cumulus announces soaring fan engagement for the social media-driven NASH Next Challenge talent competition, which will discover and release music from the most promising Country musicians. The first-of-its-kind competition, which kicked off in June 2015, has seen groundbreaking fan engagement on social media, the NASH Next website and the NASH Next app.

Key fan engagement statistics include:

• Over 40,000 registered fans during the first three weeks of enrollment
• 142 million total impressions in the past two months on social media – excluding impressions from privacy-protected Facebook, which generates 90% of social media-driven site traffic
• 12.6 million people reached by NASH Next on Twitter and Instagram alone
• More than 1.2 million NASHNextCountry.com visitors per month
• 63% of the NASH Next website traffic driven by social media
• Over 68% of total NASH Next traffic has been on mobile devices
• A typical NASH Next fan views 5.8 pages and spends over 5 minutes on the site per visit 
• Fewer than 6% of visitors leave the website after viewing only one page