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Tuesday, August 25, 2015

Coca-Cola Partners With Radio Express

Coca-Cola has partnered with Radio Express, the leading supplier of entertainment programming to radio outside the U.S, to produce, distribute and promote an original and fully branded new radio show for African music lovers, The Coke Studio Radio Hour.

The radio show, borne from Coca-Cola’s flagship television music show Coke Studio Africa, is set to air this week on key radio stations including Royal Media’s Hot 96 in Kenya and others stations in Tanzania, Uganda, Mozambique and Nigeria.

Barbara Rounds, President and Chief Executive Officer for Radio Express said: “We are excited to once again be partnering with Coca-Cola, with The Coke Studio Radio Hour. We are delighted that they have come to us to produce a radio component to their highly successful television program, Coke Studio Africa, which will enable them to reach a wider audience. The program will spotlight musical fusion between African artists, special behind-the-scenes content and social media features that will magnify the Coke Studio brand messages and build upon this passionate community of music fans.”

For more information about Radio Express, visit www.radioexpress.com or contact Jessica D’Agostin at (818) 295-5800, ext. 238 or at Jessica@radioexpress.com.

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