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Friday, August 14, 2015

All CBS News Shows Report Y2Y Audience Increases

CBS News is the only network news division where the every major broadcast – morning, evening, primetime and weekends – is drawing more viewers on a television year-to-date basis than the year before, according to Nielsen most current ratings:
  • CBS EVENING NEWS WITH SCOTT PELLEY is up +3% in viewers
  • 60 MINUTES is up +2%
  • FACE THE NATION is up +6%
  • CBS THIS MORNING is up +10%
  • CBS SUNDAY MORNING WITH CHARLES OSGOOD is up +1%
  • 48 HOURS is up +9%
  • CBS THIS MORNING: SATURDAY is up +9%
Here’s a recap of how CBS News’ broadcasts performed last week, according to Nielsen live plus same day ratings:
  • CBS EVENING NEWS WITH SCOTT PELLEY posted the largest year-to-year percentage gain in viewers (+10%, 6.58m from 5.99m) among the network evening news broadcasts for the week ending August 7. The CBS broadcast added +590,000 viewers compared to the same week last year.
  • 60 MINUTES was CBS’s most-watched broadcast for the week ending August 9. At 7:00 PM, 60 MINUTES (R) was #1 with viewers (8.72m), adults 25-54 (1.5/05) and adults 18-49 (1.0/04).
  • FACE THE NATION was the #1 Sunday morning public affairs program with viewers on August 9. The broadcast was up +22% in viewers (3.54m from 2.90m) and up +17% in adults 25-54 (0.7/04 from 0.6/04) compared to the same week last year.
  • CBS THIS MORNING posted double-digit percentage gains among adults 25-54 (+14%, 0.8/07 from 0.7/07), viewers (+12%, 3.20m from 2.86m), women 25-54 (+13%, 0.9/07 from 0.8/06) and women 18-49 (+20%, 0.6/06 from 0.5/05) compared to a year ago, for the week ending August 7.
  • CBS SUNDAY MORNING WITH CHARLES OSGOOD was the #1 Sunday morning news program in adults 25-54 and viewers on August 9. The broadcast delivered 5.24 million viewers and a 1.1/07 in adults 25-54.

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