Radio, Social Media Climb For TV Outside Promo Tool

Social media as a cultural phenomenon are just about a decade old — Facebook was launched in 2004; Twitter, in 2006 — yet they have cemented their place as the No. 1 "outside media" for promoting TV newscasts, ranking higher (in order) than radio, websites and cable, according to TVNewsCheck's second annual survey of creative services directors and promotion managers.

Radio was ranked second.  In last year's survey Radio was #3 behind Websites.

Of the Big Two in social media, an overwhelming majority (77.7%) said Facebook was "most effective," while only 10.9% thought Twitter was. That was a big jump for Facebook. Last year, 65.6% said Facebook was tops.

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