Radio Disney To Launch 'Sweety High' Video Series

Radio Disney, as part of shifting from primarily a terrestrial-radio service to a digital outlet, will develop music and entertainment video series aimed at tween and teen girls in a deal with startup Sweety High.

Variety reports Under the terms of the two-year pact, the companies will co-produce and distribute shows across Sweety High and Radio Disney platforms, as well as work together to integrate talent into audio and video content and jointly pursue marketing and sales deals. Program episodes will be distributed on SweetyHigh.com and its Sweetivity app, and on RadioDisney.com and Radio Disney apps.

The deal will let Radio Disney — which already produces some original video in-house — expand content aimed at its large user base of young girls, a demo that meshes with Sweety High’s target audience of femmes 10 to 16.

The goal is to produce up to 100 episodes per year with Radio Disney, said Sweety High CEO Frank Simonetti, starting with two initial series. The startup, founded in 2009, has produced 500 original episodes aimed at young girls to date.

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