PASR: Sports Consultant Rick Scott On Missed Opportunities

Rick Scott

There have been a few names that have been uttered more than a single time in this podcast’s short history.  Rick Scott is one of those names.  He’s, arguably, the guy in the country who has touched the most different radio stations, networks, program directors and hosts in the entire country.

Rick Scott is the President/CEO of Rick Scott & Associates–a sports radio programming and marketing consultation firm that has helped hundreds of stations and hosts improve their sound and image over the years.  He recently spoke with the Podcast About Sports Radio and told host Zach McCrite about how this business came about, the future of the radio medium, what he calls the mistakes program directors are making these days and much more.


INSIDE THIS EPISODE…

Rick on how he got the bug for radio. [3:49]
Rick talks about the first station he ever flipped to the sports format. [4:43]
Rick compares the early days of the sports radio format to now. [6:59]
Rick talks about how sports radio consulting became a business for him. [8:45]
Rick on the most common mistakes program directors are making. [11:10]
Rick on the most common opportunity hosts are missing. [12:57]
Rick on the common denominator in all ‘great’ hosts. [13:38]
Rick on the ‘perfect host.’ [14:50]
Rick on what program directors look for in out-of-market talent. [17:43]
Rick talks about what makes a guest air-worthy. [19:46]
Rick talks about the characteristics of those few markets that are most different from the rest. [21:09]