Orlando Radio: WRUM Strengthens #1 Ranking

iHeartMedia/Orlando continues it  domination of  the market paced by its Tropical WRUM 100.3 FM.  #1 Rumba spiked 8.0-8.7 (6+ AQH Total Week) in the May PPMs released Wednesday by Nielsen. Rumba continues to capitalize on the loss of a Hispanic competitor when JVC acquired 103.1 FM in December and flipped to Country.

Another iHM station Top40 WXXL 106.7 FM was also up 6.7-7.0 to claim the runner-up spot.  At #3 is CBS Radio's Classic Hits WOCL 105.9 SunnyFM got a warm weather bump 4.9-6.3. Central Florida Educational Foundations non-com WPOX Z88.3 FM is in 4th place 5.1-6.0 and Cox Media Group's AC/Classic Hits WMMO 98.9 FM lost 5.8-5.3 and ranks #5.

25-54:  WXXL...WRUM...WTKS...WOCL...WCFB

18-34:  WRUM...WXXL...WPYO...WJRR...WOMX

18-49:  WXXL...WRUM...WRKS...WPYO...WOCL

Cume: WXXL-FM 535,200...WMGF-FM 496,300...WOMX-FM 461,700...WMMO-FM 437,400...WPYO-FM 380,500

Top 5 Morning Shows (6+ 6a-10a)

Johnny's House on XL106.7 FM

1.  WXXL 106.3 FM  Johnny's House 8.7

2.  WRUM 100.3 FM  John Musa & Jenny Castillo 8.4

3.  WTKS 104.1 FM   Monsters In the Morning 6.3

4.  WPOZ  Z88.3 FM   Ellis & Tyler 6.2

5.  WOMX  105.1 FM  The Morning Mix w/Scott McKenzie 5.7

iHeartMedia Cluster is on a roll:

iHM Cluster Ratings:                    May ‘14      Apr ’15        May ‘15
         P25-54:                         28.1 #2      34.2 #1      34.6 #1
         P18-49:                         30.7 #1      37.0 #1      37.1 #1
         P18-34:                         31.4 #1      38.3 #1      35.4 #1


Note:  JVC's Country WOTW 103.1 FM The Wolf is not getting PPM traction (Cox Media's WWKA was up 4.8-5.2 6+ in May):

WOTW                       Jan 15    Feb 15    Mar 15    Apr 15    May 15

         6+                    0.8         0.9       0.9          0.7        0.5
         P25-54                                       1.0          0.7        0.5
         W25-54                                      0.6          0.6        0.6