Nielsen RADAR Sez Networks Reach 62.4 Percent of Pop

Nielsen today reported in its June 2015 RADAR® Radio Network Ratings that more than 167 million Americans age 12 or older listened to a network radio commercial during an average week. The 43 networks* reported by Nielsen RADAR reach 62.4% of the U.S. population each week.

Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.

The RADAR June 2015 report demonstrates network radio’s appeal across a wide range of ages and markets. Commercials aired on the 43 reported radio networks* reached:

62.4% of persons aged 12+ (167.8 million listeners) 

65.8% of persons aged 18-49 (88.8 million listeners) 

66.6% of persons aged 25-54 (83.6 million listeners) 

58.1% of Hispanics aged 12+ (25.1 million listeners) 

70.4% of African-Americans aged 12+ (24.2 million listeners)

The RADAR June 2015 report also demonstrates network radio’s extensive reach in the Top 25 DMAs® – Designated Market Areas:

64.6% of persons aged 12+ (87.7 million listeners) 

68.5% of persons aged 18-49 (47.5 million listeners) 

69.3% of persons aged 25-54 (45.3 million listeners) 

60.7% of Hispanics aged 12+ (19.4 million listeners) 

72.0% of African-Americans aged 12+ (14.8 million listeners)

*The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs. These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.