Asheville Radio: Saga Launches 80s Rewind 100.3 FM

Saga's Asheville Radio Group has launched the market's newest station Rewind 100.3 FM on W262CO and fed via WTMT 105.9 FM HD-2.

The station is in the midst of airing 10,000 songs-in-a-row,  The music mix will mostly stay in pop-rock territory without straying into hair metal or prog rock, according to Bruce Law, vice president and general manager of Asheville Radio Group.

Law said he thinks the Asheville radio market is ripe for '80s hits.

"What's interesting about the '80s music is right now there seems to be a resurgence of interest in that era," he said. "You end up with two groups of people who like that music from the '80s and '70s: somebody who's in their 40s but also some 20-somethings that like it because they're used to hearing it (from their parents)."

W262CO 100.3 FM (250 watts) Red=Local Coverage Area

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The station says it will use local personalities.

Saga purchased W262CO from Georgia-Carolina Radiocasting this month for $125,000.