Art Bell's New Show Adding Traditional Radio

Art Bell

Last week, M-C reported the return of Art Bell via streaming and shortwave, turns out he is being picked up also by terrestrial stations.

His new show is 'Midnight In The Desert and in an interview with USA Today, Bell said that the terrestrial broadcasters have to agree to carry only six minutes of commercials an hour, way below the typical talk radio load of 15 to 20 minutes every hour. Why? “Because I want more content and more content,” he said.

There are other restrictions for affiliates that have more to do with logistics and controlling costs.

For instance, terrestrial stations may not run the show on their own internet streams, principally because of the additional licensing cost for Art’s famous bumper music selections. And the stations’ ads can only be inserted during two fixed breaks–the rest of the show’s schedule will not adhere to a strict clock.

Click Here for list of traditional radio affiliates.