PA Radio: WROZ Is Now 'Fun 101.3' FM

Hall Communications has announced a rebranding of it's WROZ 101.3 FM in the Harrisburg, Lancaster, York PA markets.

The station dropped 'The rose' at noon Thursday for 'Fun 101.3'.

The format continues as A/C leaning more toward HotAC and one staffer has been moved to a clustermate station.

General Manager Billy Baldwin said: "The foundation of our brand will be more music, less talk, and songs that will make the workday more fun. Our music, on-air talent, and promotions are all about fun. We decided to adopt a new name that brings it into focus: The All-New Fun 101.3."

"Being contemporary means giving our listeners and clients a clutter-free experience," added Baldwin. "Fun 101.3 is about more music, less talk, and always six songs in a row whenever we start the music."

WROZ 101.3 FM  (7.4 Kw) Red=Local Coverage Area

Fun 101.3 will continue WROZ' annual flip to all-holiday music.