Milwaukee Radio: WMIL, WTMJ Retain 1-2 Rankings

WMIL 106.1 FM and WTMJ 620 AM maintained their hold on the Nos. 1 and 2 spots in the radio ratings race in April.

According to Nielsen Audio (6+ TW AQH) data, Country WMIL had a 10.5 share of the overall audience from March 26 through April 22. That was down from a 10.7 share in the previous month.

WTMJ had a 10.1 share, up from a 9.1 share in March. The AM news/talk/sports station has been gaining in the overall ratings, scoring a 10.1 share in the winter quarter ratings book that ended in March.

Oldies station WRIT 95.7 FM ranked third in the April radio ratings, with a 7.8 share, up from a 7.0 the previous month. News/talk WISN 1130 AM and adult-contemporary WMYX 99.1 FM tied for fourth, with a 5.7 share; WISN dropped from a 6.6, while WMYX edged higher from a 5.4 in the March ratings period.

Cume: WRIT-FM 500,800...WMIL-FM 479,500...WMYX-FM 455,700...WXSS-FM 424,800...WTMJ-AM 352,100

Of note:

• WKLH-FM, which rebranded itself during the survey from “Classic Rock” to “Hometown Rock,” jumped 0.3 of a share;
• WLDB-FM which rebranded itself from B93 to “Trending Radio” and adopted a Hot AC format in competition with WMYX – and dropping Jane Matenaer in the process – dropped 0.8 of a share, the biggest decline in the survey. WMYX jumped 0.3