L-I Radio: WBZO Rebrands As MaxFM

Connoisseur Media/Long Island has rerebranded its Classic Hits WBZO 103.1 FM as "The New 103.1 MAX FM" with the slogan "Classic Hits of the 70s, 80s and More."

The station launches with an expanded playlist and expanded signal. By obtaining ownership of Connecticut's "102.9 The Whale," the company was able to "MAXimize" its signal will give 103.1 MAX FM the ability to reach nearly 400,000 people that it did not reach in the past.

"We are very grateful to be able to so dramatically expand the coverage of 103.1," said Connoisseur Media Owner/CEO Jeff Warshaw. "It is exciting and very unusual for this to happen in a major market that affects so many listeners."

"It's like 103.1 FM has been MAX-imized," added GM/Market Manager Jim Condron. "We're now able to bring a great product to more of Long Island's towns, villages and hamlets allowing the station to deliver even stronger results for advertisers and community groups. It's the perfect brand for this expanded signal because it's so versatile and there's no controversial or questionable music, it's the hits that make everybody want to sing along."

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"We knew this was the time to introduce a new station for Long Islanders," commented PD Patrick Shea. "MAX is a fun sounding, family friendly station that's filled with familiar classic hits... there isn't a song on the station that you don't know. We've also added weekday commercial free hours so we can play even more music and really MAX out on what our audience wants."

WBZO 103.1 FM (1.55 Kw) Red=Local Coverage Area

The station will musically focus on artists like, Boston, Queen, The Rolling Stones and of course Long Islands own Billy Joel. Monday the station unveils an exciting on-air line up to with “Jim and Kelly”….Jim Douglas returns to Long Island from NYC and is joined by Kelly Dyson. Middays will be hosted by Patrick Shea who has spent 12 Years as a Staple on WALK. Rounding out the Ride home is PD Ralph Tortora, most recently with WAXQ-FM NYC.  The station will also feature two hours of commercial-free music starting at 9am weekdays.