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Saturday, May 30, 2015

CBS Evening News Gains On NBC, CBS


CBS-TV this week announced “Evening News with Scott Pelley” added more than 1.25 million viewers over the past four years – a whopping 21 percent jump. The show also saw audience growth for the fifth consecutive season, the first time any network evening news broadcast has done that since 1987.

“We finally have reached a point at the ‘Evening News’ where we’re really hitting on all 12 cylinders,” Pelley told TheWrap. “The broadcast is something we’re all very proud of.”

During Pelley’s tenure, CBS has quietly yet aggressively managed to tighten the decades-long gap with its competitors.

While CBS is still lagging far behind NBC’s “Nightly News” and ABC’s “World News Tonight,” the distance no longer seems insurmountable.

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