Sacramento Radio: Lance Richard New Entercom VP/MM

Lance Richard

Entercom has announced that Lance Richard has been promoted to become the new VP/Market Manager for Entercom/Sacramento.

Richard, a 28-year radio and media veteran, has been with Entercom since 2009, serving as Corporate Vice President of Integrated Sales and most recently as Vice President of Sales at Entercom Sacramento.

“Over the years, Lance has helped to improve our sales organizations, our coaching ability and our ability to deliver multi-platform programs that work for advertisers,” said Weezie Kramer, Station Group President. “Nothing gives me greater pleasure than to reward that success with a promotion to VP Market Manager in Sacramento.”

“We have the best brands in the market, great local talent and content, strong ratings and an excellent team in place. I look forward to continuing our momentum and leading Entercom Sacramento’s market leading portfolio of brands,” said Richard.

Prior to joining Entercom, Richard led leadership and management roles at Monster.com, Emmis Communications, and IP2M. He has a BA from Auburn University.

Entercom Sacramento is the largest radio group in the Sacramento metropolitan area, with six radio stations: HotAC KUDL 1065. FM, KCTC 1302 AM ESPN, Top40 KDND 107.9 FM The End, Alternative KKDO 94.7 FM, 98 Rock KRXQ 98.5 FM , and Classic Rock KSEG 96.9 FM The Eagle.