Orlando Radio: iHeartMedia Roars During March

iHeartMedia's Tropical WRUM 100.3 FM returns to the top spot (6+ AQH Total Week) stronger than ever. Rumba hit the top in January and returned during March Nielsen PPMs surging 6.4—8.0. Clustermate Top40 WXXL 106.7 FM  solidified its position in the market.  Although XL's share wobbled a bit 6.5—6.4, it retained the Cume crown and ended up  #1 18-34, 18-49 and 25-54.

Cox Media's Adult Hits WMMO 98.9 FM was up 5.8—6.2, good for the #3 spot. Next is Central Florida Educational Foundation’s contemporary Christian non-com WPOZ 88.3 FM Z88.3 which enjoyed an uptick 5.8—5.9.

And Cox Media's UrbanAC WCFB 94.5 FM rounds out the Top 5 thanks to a 5.4—5.8 move.

25-54: WXXL...tied WRUM...WCFB...WTKS...WPOZ

18-34: WXXL...WPYO...WRUM...WJRR..WTKS

18-49: WXXL...WRUM...WJRR tied WPYO tied WTKS

Cume: WXXL 537,300...WMGF 531,700...WOMX 432,800..WMMO 393,400...WJHM 382,400

Top 5 Morning Shows (25-54 M-F 6a-10a)

1  Top40 WXXL...Johnny's House

tie 1  Talk WTKS..Monsters In The Morning

3  UrbanAC WCFB...Steve Harvey

4  Adult Hits WMMO...Denise Ryan

5  Country WWKA...AJ and Ashley In The Morning

Worth noting: JVC's Country WOTW 103.1 FM is slow to gain traction.  The new country entrant is challenging heritage WWKA...and has trended 0.8—0.9—0.9 since launching in mid-December with 10,000 songs-in-a-row.  The station misfied with Bubba The Love Sponge as its morning show. After just two months, Bubba's gone and the station is now adding NASH America's Morning Show.  Cume for the station: January 71,000...February 69,200..and March 99,600 to offer a glimmer of hope.