NYC Radio: iHM Names Scott Hopeck President Of Cluster

iHeartMedia has named Scott Hopeck President of its New York market, effective immediately.

Scott Hopeck

The New York cluster includes a number of iconic brands and franchises including Top 40 WKTU  103.5 FM, Classic Rock WAXQ Q104.3FM, Top40 WHTZ 100.3 FM Z100, AC WLTW 106.7 Lite FM, Urban WWPR Power 105.1 FM and Talk WOR 710 AM, Home of the New York Mets.

In this new leadership role, Hopeck will work closely with key advertising and marketing partners to create and deliver unique, effective opportunities to reach their consumers through iHeartMedia New York's unmatched assets, including on-air, online, social media promotions, personality endorsements and live event integrations.   Additionally, the tools that will be available through iHeartMedia's new programmatic, real-time automated ad buying platform will enable the iHeartMedia New York sales team to provide unique benefits to their advertising partners by offering more efficiency, superior effectiveness and a higher return on investment.

Hopeck is a 20 year media veteran with extensive experience in digital, sports, marketing and revenue.  He has been with iHeartMedia for more than 10 years, most recently serving as Market President for iHeartMedia Phoenix.  He also previously served as Senior Vice President of Sales for iHeartMedia Atlanta and General Manager of the company's Braves Radio Network.  Prior to iHeartMedia, Hopeck held positions at CBS Radio and Viacom. Hopeck will report to Hartley Adkins, Executive Vice President of Operations for iHeartMedia.

"Scott's unique skills and experience in digital and technology are perfect for the evolution of this market from traditional media to world-class multiplatform media with a tremendous impact on advertisers," said Adkins.  "Additionally, his sports and MLB experience is ideal for the important and unique opportunities we have in New York."

"iHeartMedia's New York team is incredibly talented, and I'm so pleased to be able to play a leadership role in the future success of this high performing and competitive group," said Hopeck.  "This is a very exciting time for iHeartMedia as we continually expand our presence across so many diverse media platforms, and I'm looking forward to delivering the best experience for our listeners and incredible results for our partners."