Nielsen Rebrands Online Ratings As Digital

Nielsen has announced that Nielsen Online Campaign Ratings—the only digital measurement solution available today that provides a campaign’s full digital audience across computers, tablets and smartphones—has been renamed Nielsen Digital Ad Ratings.

“The enhancements we’re making to Nielsen Digital Ad Ratings are about simplicity, and reflect Nielsen’s ability to grow and adapt our services to meet the needs of clients,” said Megan Clarken, EVP, Global Product Leadership, Nielsen. “As part of our ongoing effort to measure Total Audience, we will continue to evolve our offerings to provide the most accurate picture of the consumer wherever, whenever and however they view content.”

Megan Clarken

Nielsen Digital Ad Ratings also gives users the option to view new, expanded demographics from Experian and Nielsen, and has an enhanced user interface that features new functionality and visualizations to make the user experience more intuitive and insightful.

The new demographics from Nielsen and Experian include estimated household income, race/ethnicity, family size and education level, as well as Nielsen Segmentation Models: Nielsen PRIZM®, Nielsen P$YCLE® and Nielsen ConneXions®.

Enhancements to the user interface include a dashboard displaying an overview of the client’s set of campaigns, including alerts and status (active and inactive), and dynamic, exportable charts and graphs built to match clients’ workflow and major analytic needs, in addition to the established data tables from existing Digital Ad Ratings campaign reporting. Also new in the interface are enhanced search capabilities to easily find campaigns by ID or name.