Milwaukee Radio: WKLH Re-Brands As "Hometown Rock"

The evolution of classic rock continues on Thursday asSaga Communication's  WKLH 96.5 FM has re-branded as Milwaukee’s “Hometown Rock.”

Bob Bellini, Brand Manager, said, “Our great, vast body of rock music is simply evolving with our listeners’ preferences. The center of gravity of WKLH’s brand of rock has been shifting from the mid to late 70’s into the 80’s, and this is a continuation of that shift. While “Hometown” does reflect the classic rock especially popular among Milwaukeeans, it’s much more than that. Milwaukee has a gritty, determined personality, home to so many iconic brands, and a lot of pride in that history.

WKLH 96.5 FM (20 Kw) Red=60dBu Local Coverage Area

“Hometown Rock” simply reflects the enthusiasm for our city that we have experienced with our listeners throughout the years”. Milwaukee Radio Group VP/GM Annmarie Topel commented,

“Milwaukee has so many signature products and brands—brands people love and are loyal to. But even popular brands have to reinvent themselves and respond to consumer preferences. WKLH is now brighter, richer, fresher and has more tempo.”