comScore Unveils New Media Measurement Service

comScore, Inc., in collaboration with the Coalition for Innovative Media Measurement, Wednesday unveiled the first set of cross-media measurement data for 11 CIMM member companies through its cross-media measurement service.

Manish Bhatia

Participating broadcast and cable networks that received data include A&E Networks, CBS Corporation, Disney ABC Television Group, ESPN, Fox Networks, NBC Universal, Scripps Networks Interactive, Univision Communications Inc., and Viacom. Select data will also be presented this afternoon at CIMM's Fourth Annual Cross-Platform Media Measurement and Data Summit in New York City.

"We're proud to deliver this cross-media measurement data today to select CIMM member companies, getting us much closer to holistically and continuously measuring audiences and advertising in this always on, multi-screen world," said Manish Bhatia, Chief Revenue Officer at comScore.

"What started as a developmental project first with CIMM in 2012, and then under ESPN's leadership in 2013, has paved the way for this service and, ultimately, the development of a syndicated product that measures media consumption across all screens. We look forward to working with CIMM, its member companies, and our clients to deliver additional solutions that will help the industry to solve one of today's toughest measurement challenges."

David F. Poltrack

"These new data represent a major step forward in cross-media measurement for the entire industry, and CIMM member companies are already benefitting from this first look," said David F. Poltrack, Chief Research Officer, CBS Corporation and President of CBS VISION. "Cross-platform consumption of content continues to grow, and so too does the need to help content owners understand how audiences are interacting with their content. Of particular importance is the inclusion of radio, a powerful, proven and pervasive medium that effectively builds reach on top of television and digital campaigns, in the cross-platform measurement process."

The service uses data licensed from Nielsen Audio – under terms of a government consent decree Nielsen agreed to in order to close its purchase of Arbitron – in combination with other data inputs. ComScore ultimately plans to syndicate the service, which would both complement and compete with Nielsen’s own measurement products.