NextRadio Promotion Nets Results

Daily downloads of the NextRadio app have increased by more than 50% since the launch of the radio industry-wide ad campaign to create consumer awareness.

NextRadio is a free smartphone app that combines local FM radio broadcast with the Internet. With NextRadio, listeners don't have to stream or incur data charges to get the local music, sports and talk stations.

Gordon Smith

"NAB is a strong advocate for free, FM radio capability in mobile phones, and we're pleased with the industry support and initial results of NextRadio's nationwide radio campaign. This campaign is the fruition of leaders in the radio business working together to provide listeners with an exciting new broadcast radio experience that is dependable in times of emergency and providers the interactivity listeners seek," said NAB President/CEO Gordon Smith.

On February 23, NextRadio joined with NAB to launch a nationwide over-the-air radio campaign promoting FM chip activation in all smartphones. Radio stations across the U.S. were given pre-produced spots that aired approximately 20 times a week per station. The campaign was such a success stations are being asked to continue to run the commercials and are being provided fresh spots based on station feedback.

"We have been very encouraged by the results of the commercials and have seen tens of thousands of consumers take action to let their wireless carriers know they want FM activated on their smartphones. It is great to see the radio industry working together to drive these incredible results," said NextRadio/TagStation President Paul Brenner.

Here are some initial results:

• Daily Downloads of the NextRadio app increased 53% since the start of the radio campaign 256,003 new NextRadio users since radio campaign launch
• Google Play ranks NextRadio as 8th out of 500 music apps
• Average of 17 minutes per listening session by NextRadio listener